Marketing Manager

We are seeking a dynamic Marketing Manager with a strong background in the tech/software or B2B environment to help us drive brand awareness, develop customer-centric strategies, and position our team as thought leaders in the logistics and supply chain industry. If you thrive in a fast-paced, innovative environment and have a passion for market research, digital marketing, and brand-building, we’d love to hear from you!

• Conduct market research to identify industry trends, customer pain points, and growth opportunities in the logistics and supply chain domain.
• Develop and refine Ideal Customer Profiles (ICP) and craft tailored Value Propositions (VP).
• Collaborate with cross-functional teams to perform customer development and gather actionable feedback.
• Create and oversee content strategies that position our team and company as leaders in logistics software and supply chain expertise.
• Manage the development of case studies, articles, demand-generation materials, and LinkedIn posts to build personal brands within our team.
• Work closely with content writers to ensure all content resonates with the target audience and addresses industry challenges.
• Assist in planning and executing PR campaigns to enhance brand visibility.
• Manage and optimize paid advertising campaigns across LinkedIn, Google Search, and email marketing channels.
• Track, analyze, and report on campaign performance to ensure continuous improvement and ROI optimization.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 2-3 years of proven marketing management experience in a tech/software or B2B environment.
• Strong expertise in digital marketing, including content marketing, PR, and paid advertising (LinkedIn, Google, Email).
• Demonstrated experience in market research, customer development, and go-to-market strategy development.
• Exceptional project management skills with a proven ability to collaborate across teams.
• Excellent written and verbal communication skills, with the ability to translate technical insights into compelling narratives.
• Analytical mindset with proficiency in marketing analytics tools and CRM systems.
• A customer-first mindset with a commitment to understanding client needs and delivering tailored solutions.
• Experience in building personal branding for professionals in technical or niche industries is a plus.